We branded a generic product via a new name and trademark logo, after developing various logo concepts. The advertising campaign consisted of a series of three different vertical ads for both print and electronic trade publications.
About Me
- JoAnne Kato Colbert, Marketing Consultant
- I believe in developing a professional branding image that stays consistent through every marketing execution. I help clients effectively market their company, products and services in print and electronic media. As a results-oriented advisor, I bring over 25 years of marketing experience and communication skills to my client projects. My MBA is from Northwestern University, Kellogg School of Business. Having been a former product and program manager, I can act as your outside Marketing Project Director. I've worked for large firms like Sony and McDonalds' both in the US and internationally. The companies I've advised include professional service firms in the Chicagoland area, plus national consumer product manufacturers and B2B food ingredient companies. I'm flexible and can help you on single projects, continuing projects and long-term projects to fit your needs. I get things done on time.